Appily

Enhancing The User Experience and User Engagement Through A Digital Rebrand

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Appily

Appily (formerly Cappex) stands out as a comprehensive platform, uniquely designed to guide students through the intricate college planning, selection, and application processes. It offers a diverse range of tools and resources, setting it apart from other platforms, to assist students in finding the most suitable colleges and scholarships. The platform’s core mission is to empower students through education, thereby making the journey to higher education more accessible and less perplexing.

Problem

Cappex, an EAB company, wanted to rebrand itself as a design-forward organization with a look and feel that was more in line with their demographic’s expectations (a more youthful audience). COLAB had been collaborating on enhancements to their existing Drupal platform, so there was an easy on-ramp for our team to take on the challenge.

Solution

Appily Screenshot of Desktop and Mobile

Our client didn’t need a complete redesign, and it wasn’t appropriate to start from scratch if we wanted to release the new site quickly. We decided to upgrade the existing website, using much of the foundation that was already there but completely changing the site’s aesthetic. Building on what exists was a complex feat as the website has a significant amount of content and was fed data by an internal application that needed to remain in place and undisturbed.

Our collaboration with EAB was instrumental in the website design process. We found innovative ways to integrate the newly constructed brand into the design without inflating the development budget. Balancing design and development is always a challenge, but one we are adept at. The result was a redesigned digital experience that effectively infused the energy and vibrancy of the new brand into the existing property.

Our previous work on the website had focused on improving SEO and performance, among other things. We were careful to consider this throughout the process, ensuring that existing work was retained along the way to avoid stream-rolling our progress.

Appily college search on mobile
Appily Screenshot of Desktop and Mobile

Results

The redesign was a huge success. Beyond a vastly different look and feel, an informal result from the effort shows that leads from the website are considered up to ten times more valuable to universities (Appily’s customer base). We are proud of our work together and look forward to continued success in our relationship.