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How to Align Your Team’s Design Goals During an Agency Collaboration
As your business begins an engagement with an agency, every stakeholder in your organization views a website redesign differently. Your head of sales has a vision for how the new website should look to meet their needs, while the executive team may have a different set of priorities. Factor in the subjective nature of visual […]
How API Integrations Will Take Your Marketing Further
From promoting your company’s offerings to illustrating its internal culture, your website is your most powerful marketing tool. Consequently, marketing managers are consumed by the need to ensure it always delivers the best experience possible. Given the demands of today’s digital business, this qualifies as multiple full-time jobs. As you extend your website into new […]
Maximize Digital Marketing Data Using Google Data Studio
For digital marketers, Google Analytics (GA) offers an illuminating window into customer behavior, interests, and the overall effectiveness of your marketing efforts. That said, for all the powerful insights GA promises, its default user experience leaves a lot to be desired. One of the most powerful website analytics tools on the market, GA requires some […]
Use a Pattern Library to Keep Pace with Digital Demands
One of the core difficulties in managing a digital presence is its constant rate of expansion. Whether asked to develop new pages, forms, or microsites, marketing managers are often overwhelmed by their website demands. You need a way to develop and deploy new and effective site features quickly and easily. But with so many different […]
How to Streamline Digital Workflows to Empower Your Team
For organizations needing to retain control of their processes, the digital marketplace has introduced new layers of both power and complexity. From ensuring content receives approval before publication to maintaining regulatory compliance within web apps, there are variables in constant motion. Fail to account for the wrong one, and there could be harmful consequences. With […]
How to Use Google Analytics Outside of the Marketing Department
No matter your industry, Google Analytics is like the Rosetta Stone for digital marketing. From evaluating content performance to improving SEO, Google Analytics offers a dizzying assortment of opportunities to gain a competitive advantage. Analytics can help you determine what your site visitors want most, allowing your marketing team to tailor its content strategy accordingly. […]