In 3 Steps, Uncover the Link Between Your ROI & Your Website User Journeys
One of your most important tools as a marketer is a website based on well-crafted user journeys. By identifying each step between the first contact with your brand and a conversion, user journeys show you how well you’re serving customers. Unfortunately, many businesses aren’t taking the journey far enough. And [...]
3 Must-Watch Trends for Financial Institutions in 2022
A rapidly changing marketplace has shifted every CMO’s focus toward optimizing their digital business. Fueled by technological advances and social distancing, customers depend on apps and websites to complete tasks once handled in person. To keep pace, companies need to evolve with consumer demands to stay competitive. Amid so many [...]
COLAB's Web Application Work with K8ssandra Wins Richmond Show Award
COLAB is honored to have been recognized as a Richmond Ad Club winner at this year’s Richmond Show for our work on the K8ssandra configuration builder microsite. The interactive piece received a bronze award for web app application development in the Interactive Show category. This microsite, [...]
How Much Control Should Your Marketing Team Have Over Your Website? Just Enough.
As a marketer, your website is a full-time job. Publishing new, indexable content is crucial to maintaining your SEO position and circulating updates about your business. And when you need a landing page to promote a new initiative, there’s nothing worse than a complicated CMS that requires a developer’s assistance.
Reimagining the Way We Work - Enter the 4-Day Workweek
The 4-day workweek, a seemingly radical idea, was the seed I wanted to plant with the rest of my leadership team. “Hear me out…” were the first three words I uttered before laying out what had been stewing in my head for a few months. I’m nothing if not meticulous [...]
OK, So WordPress 5.9 is a Pretty Big Deal
Let’s talk about that. As part of the Gutenberg Project Roadmap, the WordPress team is proactively moving theme functionality into the WordPress Block Editor. In WordPress 5.9, the header and footer of the site will be editable blocks, which allows for greater levels of customization. One big advantage here is [...]