How to Take Advantage of the WordPress Block Editor Without Undermining Your Website's Design
The WordPress block editor opens a new frontier for empowering your marketing team to create the features you need. Shifting from a classic interface resembling Microsoft Word, the block editor – aka Gutenberg – gives users more creative freedom than ever before to build truly custom [...]
4 Questions You Need to Answer to Ensure a Successful Site Redesign
Too often, organizations pursue a website redesign based on a feeling. At the moment your previous website launched, you and your stakeholders felt more positive about the results than ever. The site’s balance between text and white space was uniformly pleasant, and every page functioned at its peak potential. Then, [...]
3 Common Misconceptions about Law Firm Websites
We’ve worked with many law firms over the last decade. During that time, we’ve come to deeply understand the user journey for key audiences—prospective clients and potential recruits—and have streamlined the administrative experience on the backend for the legal marketers using them. We’ve also noted some common misconceptions law [...]
Website Redesigns are Dead — Do This Instead
For marketers, a website redesign is the ultimate mixed blessing. Seen as an inevitability, a redesign provides your website with improvements such as an updated look and an overhauled CMS. But along the way, you have to manage a complex project that easily overwhelms your team and your annual budget.
How to Align Your Team's Design Goals During an Agency Collaboration
In a website redesign, each stakeholder views the design differently. Use our alignment chart to help your team give constructive design feedback.
Use a Pattern Library to Keep Pace with Digital Demands
One of the core difficulties in managing a digital presence is its constant rate of expansion. Whether asked to develop new pages, forms, or microsites, marketing managers are often overwhelmed by their website demands. You need a way to develop and deploy new and effective site features quickly and easily.