A Rebuilt and Redesigned Digital Business

After an initial scan for accessibility issues, VACU’s website framework proved too fragile to design a more equitable experience. Instead, we migrated their site to a Drupal-based CMS with few changes to the front-end experience outside of resolving its accessibility needs. We adjusted color contrast and font sizes to satisfy accessibility requirements, as well as adding alt tags to accommodate screen readers. More complex site features, such as rates management systems, were migrated to the new platform.

Once VACU’s site became accessible, the credit union could take advantage of Drupal’s capabilities to expand their digital reach. We incorporated mobile enhancements as well as apps that allow members to access calculators, search for branch and ATM locations, and schedule appointments. From there, the engagement progressed to a comprehensive redesign that included a dynamic new style guide that streamlined digital development.

In the past, VACU had worked with multiple vendors to create site features and a standalone app, resulting in a site design that did not align with VACU’s products. We created a cohesive experience while rearchitecting the site and determining user flows in order to respond to audience needs.

With added features that focus on financial education, VACU’s site can now better serve its members. Plus, with the flexibility to implement site improvements, the credit union can better respond to their members’ needs as well.