WordPress

COLAB’s preferred platform for easy content management is WordPress. We often choose WordPress because it has the best administrative experience of all the content management systems we’ve tried. It streamlines content creation, making it easy for marketing teams to visualize and create new pages.

Our Experience

10+

years experience

100+

sites launched

65%

of our projects

Why WordPress?

WordPress serves as an enterprise platform for many organizations. It is the world’s most popular CMS, running over 43% of the web, including many prominent organizations. A few high-profile brands that trust the platform are the White House (Trump and Biden administrations), Microsoft, Disney, Target, Harvard, and WSJ.

Easy to Use

WordPress is the world’s most popular CMS for good reasons. The visual editor allows editors to create great-looking pages with little effort.

Long Term

Many of our WordPress sites in the wild are 5+ years old. Professional implementations make a huge difference when it comes to longevity.

Keeps Pace

Thousands of developers support WordPress worldwide. New updates and the plugin ecosystem ensures it continues to meet marketing needs.

WordPress Capabilities

We’ve established best practices and high standards for creating WordPress sites that ensure website quality and longevity. We balance our design and development approach with conventions, allowing for a smooth upgrade path and compatibility with the plugin ecosystem.

Content Management System (CMS)

A great website starts with the correct planning and configuration. We think about how content editors and marketers will use the website and CMS on a daily, weekly, and monthly basis. This insight makes sure we provide the controls contributors need to be effective.

Block Themes and Block Editor

We build our sites to utilize the Block Editor (a.k.a. Gutenberg) fully, paying particular attention to the blocks marketers commonly use. We also assemble block patterns and custom blocks for rapid content creation. These tools increase focus and the speed of marketing.

Custom Theme Development

Our team’s mastery of WordPress allows them to create custom experiences for our clients and their brands. We develop according to best practices including wordpress.org code standards whenever possible to ensure consistency and ease of maintenance.

Custom Plugin Development

We create custom plugins for organization-specific functionality using WordPress development best practices. Our software engineers know how to structure plugins for long-term platform compatibility, ensuring smooth operations for years.

API Integrations

We make websites more integrated into business systems through API connections. Integrations allow for automation and syncing of data. This saves countless hours for clients, allowing marketers to focus on marketing instead of keeping data up-to-date. We have integrated numerous systems, including ERP, CRM/sales tools, HRIS/recruitment platforms, payment gateways, and more.

WordPress Hosting

We partner with best-in-class hosting providers such as Pantheon, WP Engine, and WP VIP. Excellent hosting platforms make all the difference in efficient work, high performance, and added security when operating a WordPress website.

Consulting & Advice

Our years of experience and hundreds of builds have armed us with the expertise to assess any WordPress website. We can determine the state of the platform, issues/errors, and what is required to start getting improvements.