A critical part of the solution for ThompsonMcMullan’s website was to provide them a space to imagine what could be possible. What if the website genuinely evoked the values of the firm in every way: in the design, in the colors and type, in the language, in welcoming photography of their amazing team, in the stories they could tell and the advice they could offer?
COLAB engaged ThompsonMcMullan in a process that sought to understand and translate their values into the materials of our web design work. Dignity, community, honor, civility, team work, passion — we made these words part of every decision along the way by asking challenging questions. How do the practice area pages demonstrate the team work that is involved in providing this service? How does the type and color convey their professionalism, integrity, and honesty while still cultivating a sense of kindness, openness, and warmth? How do we show the commentary of the team delivering on their commitment to community?
The answers to these and many other thoughtful questions drove not only the design process, but how we implemented the WordPress content management system. In order for ThompsonMcMullan to continue creating impactful messaging across their website, they need a well-built, editor-friendly backend that makes the content delivery process easy.