A suburban street lined with modern houses featuring various architectural styles. The homes have well-maintained lawns, driveways, and some have porches. A white pickup truck is parked in front of one of the houses. The sky is partly cloudy, adding a bright atmosphere to the neighborhood scene.
Virginia Realtors - Shaping the future of real estate.

Guiding Virginia REALTORS® Toward a Stronger Digital Experience

RESULTS

3

Sites Consolidated

32,000

Members Served

9+

Years of Service

COLAB helped Virginia REALTORS® unite 32,000 members under a modern, accessible digital platform that strengthened engagement and simplified management.

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Focus

WordPress
Strategy
Design
Development
Pantheon

Challenge

Representing more than 32,000 real estate professionals across the state, Virginia REALTORS® is one of the most influential member organizations in Virginia. Their website, built years prior on an outdated CMS, had grown cumbersome, fragmented across multiple microsites and burdened with years of content.

Members couldn’t easily find essential resources, event information, or continuing education materials. The site wasn’t mobile-friendly, and managing updates internally required time-consuming workarounds. Engagement was beginning to suffer, especially as younger professionals entered the industry expecting intuitive digital experiences.

Solution

Virginia REALTORS® partnered with COLAB to unify and modernize their web presence. We rebuilt their digital experience on WordPress, bringing together their main site, advocacy microsite, and blog into one cohesive, member-focused platform.

The new site prioritized fast, intuitive access to advocacy updates, legal resources, and educational content, while giving members tools to register for events and connect with one another. A key feature was an advanced “Find a REALTOR®” map, powered by Vue.js and integrated with RAMCO (Microsoft Dynamics CRM) to deliver quick, accurate searches from thousands of records.

A webpage layout featuring a map interface for finding realtors in Virginia. On the left side, a list displays realtor names, their associated companies, distances, and contact options (website and email). The right side shows a detailed map with markers indicating realtor locations. A sidebar highlights information about Virginia's rental market, including a call-to-action to download an infographic and access standard forms. The overall design is clean and modern, with a blue and green color scheme.

Project Approach

We started by deeply understanding Virginia REALTORS®’ audiences and objectives. Members needed information quickly, whether they were in an office, on the road, or between client meetings. The internal team needed flexibility and stability to manage evolving content and events.

Through collaborative workshops, we clarified user priorities and streamlined site architecture to eliminate clutter. The design phase focused on mobile usability, readability, and brand alignment, while development centered on clean integrations and scalable performance.

The redesign helped Virginia REALTORS® modernize their digital experience.

Once launched, the new virginiarealtors.org not only reflected the association’s authority in advocacy and professional development, it empowered the internal team to sustain growth and deliver value more efficiently.

A person is sitting on a couch, holding a smartphone in their right hand. The phone displays an article titled "Key Factors That Will Shape the Housing Market This Fall," with a colorful header featuring fruits and vegetables. The person's left hand rests on their knee, and they are wearing a light-colored, long-sleeve shirt with a striped pattern. The background shows a soft, textured surface and a wooden table.
A person is holding a tablet displaying a map interface with various markers and listings on the left side. The map shows streets and locations, likely related to real estate or services. In the background, there is a wooden table with a glass of water, a cup of coffee on a saucer, and a notepad with a pen. The setting appears to be a casual workspace or café.
A person is seated on a couch, using a laptop. The laptop screen displays a webpage titled "Home Sales Reports," featuring a list of reports with orange buttons for access. The individual is wearing a light blue shirt and has a beard. The background includes a bookshelf with various items and a green wall. The setting appears cozy and well-lit.

The redesigned association site provided Virginia REALTORS® with a lasting foundation for engagement and growth.

Members now access resources faster, register for events more easily, and engage more frequently with online tools and updates.

Internally, the organization gained a reliable, flexible content platform that supports new initiatives and simplifies day-to-day management. The digital experience now mirrors the professionalism and credibility of the association’s offline reputation.

Our relationship didn’t end with launch. COLAB continues to partner with Virginia REALTORS® to enhance features, monitor performance, and evolve the digital experience as member needs and technology shift.