UX/UI Design
When you need more than a pretty interface, COLAB’s design team is here to turn possibility into performance. Whether you’re navigating rapid growth, undergoing a merger or acquisition, rebranding, restructuring, or facing transformational change, our design team helps you shape digital experiences that look sharp and work hard, so you can scale faster, communicate clearer, and serve your users better.
Design is a business tool. Let’s use it that way. COLAB designs with intent and delivers design with impact.
Areas of Expertise
Not every project needs every deliverable. We start with your business goals, not templates, and we tailor our approach to what actually moves the needle.
At COLAB, design is a strategic investment, not a surface-level polish. We blend brand clarity with UX precision, content strategy with scalable systems, and business goals with user needs. Inspired by best-in-class agencies, we share their passion for purposeful design, but we believe the best work happens when beauty, utility, and performance intersect.
Our capabilities are modular, measurable, and always designed to empower your team long after launch.
UX Research & Behavioral Insights
We begin with real users and real context. Through stakeholder workshops, audits, and testing, we uncover patterns and pain points that shape product vision, structure, and priorities.
Wireframes & UX Prototypes
Our interactive wireframes lay the functional foundation, before the pixels come in. We test assumptions early, iterate quickly, and validate that the experience supports the outcomes you care about.
UI Design & Digital Brand Systems
Beautiful, flexible, and on-brand. We build visual systems that scale, from single products to multi-site ecosystems. Think design systems, component libraries, and atomic design principles that reduce drift and accelerate development.
Accessibility/Accessible Design
COLAB builds inclusive designs that serve all users. Accessibility isn’t an add-on, it’s part of our definition of quality. This means semantic design, contrast checks, keyboard navigation, and inclusive thinking from day one.
Design Systems
We don’t just hand off static files. We build extensible, developer-ready component libraries that grow with your product, reducing technical debt, improving velocity, and creating a more unified digital expression.
Responsive, Performance-Driven Design
Design isn’t just for desktop. We design fluid, responsive layouts that prioritize speed, usability, and conversion, across devices, bandwidths, and user contexts.
Animation & Motion Prototypes
Design that feels alive. When appropriate, we use motion to guide, delight, and inform. Our animation work enhances clarity and engagement, not just visual flair.
Brand Visual Design
Bringing brand content to life through captivating visuals, illustrations, and custom graphics, enhancing content to leave a lasting impression.
Design Stories
1st
webby nomination 2023
11
team members educated in design & commutations
100+
design systems implemented
How We Work
Design isn’t a deliverable, it’s a process. We meet you where you are, and we co-create from there.
Our design engagements are deeply collaborative. Whether we’re leading a full rebrand or enhancing an existing UI, we work across disciplines and stay aligned with stakeholders. We prioritize user insight, real-time feedback, and tight loops between strategy, design, and development.
1
We begin with stakeholder interviews, audits, and goal setting to understand your users, brand, and business.
2
We design the backbone: information architecture, wireframes, and interaction flows. Then we explore visual direction.
3
We evolve concepts into pixel-perfect comps, establish component systems, and prepare for build.
4
We synthesize findings into a strategic product roadmap that outlines what we’ll deliver, when, and how it will support your business goals.
5
Our team stays engaged during development to ensure designs translate as intended—and to handle the curveballs.
Why COLAB
Design is more than visuals, it’s the bridge between user expectations and business results. COLAB brings clarity, creativity, and cross-functional alignment to every design challenge.
We don’t design in a vacuum. We design with developers, with clients, with real-world users in mind. And we bring it all together in a way that’s flexible, scalable, and tailored to your business model.
With COLAB’s Design Services, you can:
- Translate complex business goals into intuitive user experiences
- Launch digital products faster and with more confidence
- Create a unified design system that grows with you
- Improve accessibility and reduce legal risk
- Elevate brand perception across touchpoints
- Reduce content management headaches for your internal team
- Decrease development rework through collaborative design
- Validate ideas early through testing and prototypes
I feel secure knowing that COLAB is on the other side of everything we do to our website. Even at 5-years out, I feel like the design of site is still very current, relevant, and appropriate for our needs.
Belinda Falconer
Director of Development, The Virginia Home
FAQ
Your company’s brand is the foundation for your visual identity. The design of a website will be much more effective if there are established brand standards, brand messaging, and strong copywriting for your products and services. A website can be redesigned with limited brand maturity, but it may take some guess work and will take longer. If you need help evaluating the maturity of your brand, let us know, so we can make sure we evaluate this as part of our work.
Yes and no. We typically recommend one or two revisions depending on how significant the revision is. There aren’t technically any limits to how many revisions you can do, but all work is budget and timeline-constrained. If you do five revisions on the homepage (which is atypical), we won’t be able to do as much design work for the other important pages in the user journey without increasing the timeframe and, therefore, budget.
Our perspective is that the sooner we launch a site, the better! Our research, assumptions, and expertise in design can only take us so far. We need users experiencing the work to truly understand where additional effort creates the most impact.
We’ll take everything we can get our hands on to have a productive Design Discovery discussion and determine design direction. These materials can include the current website, brand guidelines, vector logo files, typography, graphics, photography, digital/print marketing, internal marketing, etc.
Absolutely. Whether you’re starting fresh or rebuilding an existing site or product, COLAB can lead or collaborate on design efforts to ensure alignment with user needs and business goals.
Yes. All our design work prioritizes WCAG compliance, inclusive design practices, and usability for all users—baked in from the beginning.
We primarily use Figma for interface design and prototyping, but we adapt to your tools as needed. We’re flexible, collaborative, and platform-agnostic.
Our design team works hand-in-hand with engineers throughout the process—eliminating friction and ensuring accurateimplementation.
Of course. COLAB believes in COLABoration. You’re involved throughout the process, from vision to results.
Yes. We specialize in creating scalable design systems that empower your internal teams and support ongoing growth.
Yes. If you need user testing, we build interactive prototypes and facilitate user testing to validate direction, uncover issues, and improve outcomes.
Not at all. We design interfaces for web apps, digital products, mobile experiences, and internal tools, not just marketing websites.
It depends on scope. A focused UI design sprint might take about 2 weeks. A full-site UX/UI project might take 6–12 weeks. COLAB scopes engagements based on your needs. Contact us to see how long we think it will take.
Of course! While many clients engage COLAB for both design and build, we also offer design-only engagements that integrate with your internal or external dev team.
Did you know…?
Judgments on website credibility are 75% based on a website’s overall aesthetics.
Meet the Team Behind the Design
COLAB’s design team is a tight-knit group of strategists, creatives, and systems thinkers who live at the intersection of beauty and utility. We sweat the pixels, obsess over UX flows, and never forget that design should solve real problems.
Whether you’re a marketing leader, product owner, or digital stakeholder, you’ll have a design partner who gets it—and who gets you.
Let’s design something that works and works beautifully.
