Strategy
At pivotal moments, whether you’re navigating rapid growth, undergoing a merger or acquisition, rebranding, restructuring, or facing transformational change, COLAB helps you get clear on what makes you distinct and how to build a digital strategy around it.
Our Strategy Services are rooted in deep collaboration. COLAB works closely with your internal teams, leadership, and stakeholders to shape a digital future that supports your business goals, delights your users, and evolves with your organization. Every plan we deliver is grounded in research, informed by best practices, and laser-focused on measurable outcomes.
Capabilities
Not every engagement includes every deliverable, but for comprehensive initiatives like a redesign, replatform, or consolidation, here are examples of what COLAB may deliver during your strategy engagement:
Discovery
Vetting assumptions, asking the right questions, and clarifying business needs so we can recommend the right solution.
Strategic Planning
Determining which initiatives will create the greatest impact for your organization—today and down the road.
Data Insights and Analytics
Studying user behavior data points to identify both visible and invisible opportunities for iterations and enhancements
Product Roadmapping
Defining a vision for implementation that aligns with business objectives and scales as you grow.
Generative AI Strategy ✨
Supplementing strategic plans by harnessing best-in-class models to build better products more efficiently
Information Architecture (IA)
Defining a vision for implementation that aligns with business objectives and scales as you grow. Related to content strategy.
Product Management
Studying user behavior to uncover both visible and hidden opportunities for smarter decisions and better results.
Stakeholder Management
Assisting in any of your internal discussions, to provide insights or help manage expectations
Wireframe and Prototyping
Mapping out the structure, layout, and functionality as a blueprint for content creation and visual design work
Our Stories
Strategy Process
At COLAB, our strategic engagements begin with listening. We ask direct questions to understand your business, your audiences, and how your website supports your long-term vision. If you already have a well-defined marketing strategy, we’ll ensure your website drives it forward. If not, we’ll help you shape one.
By combining your team’s institutional knowledge with our digital expertise, we synthesize insights and form a strategy that’s realistic, impactful, and optimized for your budget.
When we start working together, it all begins with a plan. We call our planning process “Vision Setting.” Here’s how it breaks down:
1
We align on what’s been discussed so far, introduce you to COLAB’s tools and workflows, and set expectations for visibility and collaboration.
2
Our team reviews your current state, gathers input from stakeholders, and conducts research to uncover opportunities, challenges, and user needs.
3
Through targeted workshops and conversations, we dive into your business drivers, pain points, and technical context to shape a tailored approach.
4
We synthesize findings into a strategic product roadmap that outlines what we’ll deliver, when, and how it will support your business goals.
Why COLAB
At COLAB, strategy isn’t a static deliverable, it’s a collaborative, transformational process designed to align your digital presence with your business’s unique trajectory. We don’t just gather requirements; we immerse ourselves in your goals, uncover what sets you apart, and build a strategy to amplify it.
Whether you’re equipped with a robust marketing plan or still clarifying your digital priorities, COLAB meets you where you are and elevates your thinking from the start.
Our strategic approach blends your team’s deep knowledge of your business with COLAB’s expertise in digital ecosystems to form a unified plan built for long-term success. Every recommendation is backed by research, user insights, and a sharp focus on outcomes that matter. It’s not just about launching a new site—it’s about unlocking meaningful growth.
Our Vision Setting process delivers measurable value across every phase:
Set measurable goals
We tie site features directly to KPIs, helping you measure impact on revenue, lead quality, and performance.
Design with purpose
We define user journeys and site architecture to drive visitors toward high-value actions.
Use evidence, not guesswork
User and stakeholder insights steer design decisions that resonate with real needs.
Streamline your content
We eliminate redundancies and clarify structure to improve findability and performance.
Prioritize conversion
We design wireframes with intentional CTAs that improve sign-ups and inquiries.
Build trust through usability
We conduct UX and accessibility audits to improve readability, clarity, and overall trust.
Test before you invest
Prototypes and validation exercises catch issues early, saving time and budget post-build.
Plan for scalable growth
A documented IA and reusable components make future updates fast, efficient, and sustainable.
Did you know…?
88% of online consumers are less likely to return to a site after a bad experience? Our takeaway: make every impression to count.
[COLAB’s] approach to strategy and execution was organized, efficient and put our business goals front and center. They are great listeners that exercise acute attention to detail while navigating unique organizational nuances.
Daniel Riddick
Director of Marketing & Communications
View Case Study
FAQ
At COLAB, digital strategy is a tailored plan that connects your organization’s evolving goals, like rebranding, restructuring, or rapid growth, with the right digital tools, user flows, content structures, and platforms to support long-term success.
Vision Setting is a signature strategic planning process. It combines discovery, research, stakeholder alignment, and roadmapping to produce a clear digital strategy that guides website planning and ensures the project stays focused on outcomes.
Every agency is different! We typically work in iterations, meaning we simultaneously tackle small chunks of work. If you’ve heard of agile development, we generally do something similar.
We do all the work required for a single component or feature to minimize waste (e.g. all the deign, development, and testing for a single page). Once the iteration is complete, we show you what we’ve done. At this point, you will have a piece of the work that is complete enough to put in front of customers and provide the business with value.
Maybe! The work COLAB does during our planning and strategy is very focused on delivering a website that gets you results. If the other work you have done doesn’t have that specific context, it may not help us create an effective website.
We will absolutely review the work and incorporate it whenever we can. This preparation will most likely let us move more quickly, but it isn’t a one-to-one equivalent to the deliverables we need to do the work in most cases.
