Traditional website redesigns essentially begin to deteriorate the moment after launch because our fast-paced digital market demands nonstop, innovative changes. Otherwise, competitors blow past you on their way to better serving your customers’ needs.
So you face one clear option as a marketer: abandon the redesign and embrace Agile marketing.
Borrowing principles from Agile software development, Agile marketing means your site can flourish in a state of constant improvement. Instead of incurring the costs of starting from scratch every three to five years, the most vital tool in your arsenal remains a nimble work in progress.
Download this eBook to learn:
- How Agile marketing workflows differ from conventional website management
- The four core advantages of adopting Agile marketing
- Your organization’s five necessities to adopt Agile marketing
- How Agile marketing builds organizational buy-in for your digital initiatives