Rebuilding Trust and Driving Growth Through a Modern Digital Platform
RESULTS
40%
INcrease in Proposal Volume
58%
INCREASE IN Proposal Win Rates
A decade-old liability became a strong business development tool through a trusted partnership and modern digital platform.
Focus
Challenge
Brown Greer, a nationally recognized law firm managing billions in class action settlements, faced a major gap between its strong market position and its outdated digital presence. The firm’s decade-old website had become a liability: every content update required IT support, analytics were nonexistent, and partners weren’t excited to share it with prospects.
After a year-long internal redesign failed to launch, leadership’s patience was thin. Deep skepticism toward outside vendors lingered from past poor experiences. Despite handling high-profile settlements for opioid, NFL, and PG&E cases, the firm’s digital presence undermined credibility.
Solution
COLAB recognized that success required more than technical precision, it required rebuilding trust and confidence from the ground up. The team approached the project as a partnership rather than a vendor relationship, fostering collaboration and transparency. We delivered a new digital platform that balanced control, security, and growth, empowering the marketing team with a custom WordPress CMS that removed IT bottlenecks and put content management back in marketing’s hands.
Project Approach
To address both technical and cultural barriers, COLAB executed a phased rollout designed to build trust and momentum simultaneously.
We began with discovery workshops to deeply understand business goals, operational constraints, and the firm’s internal dynamics. These sessions included direct engagement with partners, IT staff, and marketing leaders to uncover pain points and rebuild lost confidence from previous redesign attempts. We also conducted audits of the existing site and the previously failed redesign to identify what went wrong and how to avoid repeating mistakes.
The design and development process used iterative sprints with frequent feedback loops. Each milestone was reviewed collaboratively to ensure alignment and transparency. We customized the WordPress CMS for Brown Greer’s workflows and content hierarchy, delivering a system the marketing team could manage independently.
Ongoing Website Optimization
Following launch, COLAB transitioned the firm to continue optimizing, providing ongoing improvements through quarterly business reviews. This partnership structure aligned evolving business goals with digital strategy, enabled real-time analytics-driven improvements, and supported continuous growth. The rollout included team training, measurement baselines for ROI tracking, and new tools that made their business development process faster and more consistent.
By modernizing its website and digital strategy, Brown Greer increased proposal wins 58% and restored confidence across the firm.
Brown Greer’s website transformation shows what’s possible when a digital partner focuses on both performance and trust. What began as a broken, outdated liability has become the firm’s most powerful business development asset.
Within months of launch, the firm’s proposal win rate jumped 58%, and partners, who once avoided sharing the site, now proudly use it in client pitches. The marketing team operates independently, using analytics to make informed decisions and continually improve performance.
What we built together wasn’t just a website, it’s a sustainable growth platform. With ongoing collaboration underway, Brown Greer’s success story reflects COLAB’s ability to deliver lasting business value through disciplined digital partnership.
