Virginia Lottery

Creating an Amazon Alexa skill for the Virginia Lottery

To get ahead of the smart speaker consumer trend, we created an Alexa app for the Lottery.



Speak directly to consumers through new smart speaker technologies


Create an Alexa Skill to answer questions about the latest winning numbers and additional Lottery information


The Virginia Lottery is ahead of the curve in the ever-changing landscape of customer interactions

The Virginia Lottery generates hundreds of millions of dollars each year to help fund Virginia’s K-12 public schools. In order to accomplish that remarkable feat, the Lottery must ensure it can reach its customers where they live and work on a daily basis.

Staying ahead of the Game

Digital technologies are changing the behaviors of consumers in dramatic ways. When, where, and how we consume information today is vastly different now than it was a decade ago, as television, radio, and newsprint give way to smartphones, tablets, and devices with virtual assistant software.

As traditional customer communication channels have fallen into sharp decline, the Virginia Lottery must evolve its consumer interaction strategy to embrace the digital transformations that continue to reshape our world.

A Roadmap for Innovation

An Amazon Alexa Plus

As of August 2018, almost a third of Americans own a voice-activated smart speaker, which is likely to jump to one half by 2019. Alexa on the Amazon Echo, Siri on the iPhone, iPad, and HomePod, and Google Assistant on Android devices and Google Home, among others, widely are becoming the preferred sources of news and information for consumers.

COLAB approached the Virginia Lottery with a roadmap for building a presence on these smart devices, beginning with an Alexa app, followed by apps for Google Assistant and Siri. The first step was creating a cloud-based Virginia Lottery Alexa app, which could handle the basics: allowing Alexa users to ask for the latest winning numbers, the dates and times of the next big drawings, current jackpot amounts, and for available games. Future enhancements to the app will allow Virginia Lottery customers to access more of the Lottery’s content through the device, and may even offer games built for the specific purpose of being played through Alexa, Siri, and Google Assistant.

Post-it notes with notes from strategy meetings on them

COLAB’s cloud-based architectural design of the Alexa app was made with these future enhancements in mind, as well as how this platform can service apps for Google Home, Siri, and others. This was a critical part of the roadmap COLAB presented to the Virginia Lottery. Building an Alexa app may be smart, but building a platform that can support integrations with other virtual assistant systems is a much better return on the Lottery’s investment in the future.

Hitting The Jackpot

The Virginia Lottery is proudly one of the first lotteries to make information available via Alexa.

COLAB is helping the Virginia Lottery stay ahead of the curve in the ever-changing landscape of digital communication and interaction, giving the Lottery a voice where its customers are asking questions and listening to the answers.

Alexa helps us empower our players by providing quick, easy access to drawing results and other consumer information.

Kevin Hall
Executive Director, Virginia Lottery
An Amazon Alexa Plus on a counter

Let us help.

If you have a project in mind or would like to know how we can help, please reach out. We’d love to hear from you.