COLAB first addressed the look and feel of the website, giving MDH America a fresh, clean, elegant new design, as well as an intuitive user experience that makes the site easier for visitors to use whether they are on a desktop machine, tablet, or mobile device.
We then re-platformed the website using Drupal as a content management system. In addition to being an easy-to-use content management system, Drupal also enabled MDH America to have a private area of the site for role-based access to content. This gave their sales team an important tool for accessing shared documents and materials, such as sales presentations, educational and marketing material about the different wines and winemakers, and important sales announcements.
Another advantage of Drupal was that it allowed COLAB to expose filters for sorting through brands, products, wine regions, and distributors by state. This greatly improved the findability of content on the site, especially for the sales team, distributors, and partners.