Your Brand Needs a “Wrapped” in 2025

Ralph Otto author photo
Ralph Otto Chief Product Officer
News
A desk calendar for the year 2025 is prominently displayed, featuring a grid layout with the months listed from January to December. Several months are marked with red crosses, indicating they are completed or significant. The calendar is adorned with decorative elements, including abstract shapes and a clock positioned beside it. The background is a warm beige color, enhancing the overall design.

Every December, our feeds fill up with Spotify Wrapped. It’s simple: your year, turned into a story you can share. Many corporate brands mirror this in their digital year in review (see last year’s post). These end of year recaps work because they tell what is likely a complicated story into a simple experience.

Your brand can do the same. A digital year‑in‑review turns a pile of metrics and moments into something people want to read and share. It carries real marketing value on both fronts: inside, it recognizes effort and aligns teams; outside, it earns attention, trust, and shares.

Below are six practical reasons to make a year-in-review site for 2025 and how to use it well.

Lift team morale with real recognition

Emailing “thanks for the hard work” is forgettable. An internal recap isn’t.

Create a lightweight, interactive page that shows:

  • Big wins and milestones
  • Shout‑outs for new hires, anniversaries, and cross‑team collaborations
  • Small, human stats (first deploy of the year, cups of coffee, Slack threads closed)
  • Quotes from teammates about favorite moments

When people see their work reflected back, it strengthens pride and belonging. It also helps new teammates feel like they joined something with momentum.

Make customers and members part of the story

A public recap connects the dots between your work and its impact in very simple and relatable terms.

Examples:

  • Heathcare: feature stand out metrics, new technology, and things people may not know
  • Nonprofit: follow one beneficiary’s year and the steps your donors funded
  • Membership Organizations: show growth, member highlights, and events that mattered
  • Credit Unions: surface trends, popular products, and standout quotes from the community

This isn’t about patting yourself on the back. It’s about showing people what they helped create.

Ship one asset you can reuse all year

A year‑in‑review is not a one‑week social post. It’s a durable page you can keep pointing to.

Use it for:

  • Hiring: give candidates a feel for your pace and values
  • PR: share a clean snapshot of outcomes, not a PDF pile
  • Onboarding: help new folks catch up fast
  • Sales: add proof to a proposal without making someone open five links

Done right, it’s the page you’re still linking in March.

Turn data into a clear narrative

Most teams sit on useful numbers that never leave a spreadsheet. Shape them into a storyline:

  • “10,000 customers” → a simple map or ticker that climbs as you scroll
  • “42% faster support replies” → a before/after graphic with one sentence of context
  • “Top features” → tiny cards with a one‑line user quote each

Keep the visual language consistent. Fewer complex charts, clearer labels, short captions.

End strong and set up what’s next

This is your capstone for the year. It helps the team close the book with a win and gives your audience a reason to stay engaged.

Include:

  • Three biggest wins (one sentence each)
  • One lesson learned (be honest)
  • What you’re focusing on first in 2026

Remember to use clear summaries and honest previews. This is about your brand’s authenticity.

Expect standout engagement

We can’t share our client analytics, but on our own site, the year‑in‑review post is often the most‑viewed and most‑shared piece of the year. If you’re looking for reach and referral traffic, this page tends to pull its weight (hint, hint).

See it in action: COLAB’s 2025 Year‑in‑Review

Want to know what a clean, fast year‑in‑review looks like? Explore a preview to our 2025 annual look back:

COLAB Year‑in‑Review 2025

What you’ll find:

  • A single page that loads quickly and works well on mobile
  • Plain language summaries with lightweight animation
  • Real metrics presented with context
  • Clear next‑year priorities

How we help teams ship theirs

We build these start to finish, or jump in where you need help.

What we typically do to get it done

  • Planning: pick the story beats, data sources, and audience (internal, public, or both)
  • Content: writing, microcopy, and review cycles with your team
  • Design: layout, motion, accessibility, and brand fit
  • Data: extract metrics from tools (GA, HubSpot, Stripe, product analytics), QA, and light ETL where needed
  • Build: performant, SEO‑friendly standalone microsite or page in your existing CMS
  • Handoff: simple update process so you can refresh numbers later

Typical timeline

  • Week 1: scope, content outline, data audit
  • Week 2: first design + content pass
  • Weeks 3–4: build, integrate data, polish, launch

Good candidates

  • Organizations with a busy year and scattered metrics
  • Teams hiring in Q1 and pitching in Q4/Q1
  • Companies with a few clear outcomes

If you’d like help, reach out. We’ll review your goals and suggest a workable plan. Need more inspiration? Check out our post from last year with some notable experiences.

Ready to publish a recap your team and audience will actually read?

If you want one page that recognizes your people, shows impact, and brings in new attention, this is it.

  • It works inside: recognition and alignment.
  • It works outside: traffic, shares, and proof you can reuse in hiring, PR, sales, and onboarding.

We ship these quickly and cleanly. See the format in our own recap above. Ready to make yours? Get in touch and we’ll scope it with you, confirm data sources, and give you a clear plan and timeline for launch.