Unlock the Power of Personalization with COLAB, Lytics, and Pantheon

Eddie O'Leary author photo
Eddie O'Leary President and Founder
Personalization with COLAB, Lytics, and Pantheon

Creating personalized experiences for website visitors is essential in today’s digital landscape. Executing this effectively, however, can be challenging without wasting time and resources. COLAB’s “30 Days to Personalization” service provides a streamlined, efficient path to delivering customized content that resonates with your audience.

Understanding Website Personalization

Website personalization tailors the online experience to individual visitors using explicit data (like geolocation, device criteria, UTM parameters, and user-provided preferences) and implicit data (such as content interests, digital behavior, offline behavior, and purchase history). By leveraging both types of information, businesses can offer relevant content, product recommendations, and special offers, enhancing user engagement and driving conversions.

The Challenges of Personalization

Despite the benefits, many companies struggle with personalization due to several challenges:

  1. Technology Costs: Procuring and integrating a Customer Data Platform (CDP) and a personalization engine can be expensive.
  2. Preparation Efforts: Creating detailed customer personas, defining customer interests, and performing comprehensive content audits are time-consuming.
  3. Implementation Hurdles: Developing, implementing, and testing use cases can be complex and resource-intensive.

These challenges often lead to stalled initiatives and missed opportunities.

The COLAB Solution: 30 Days to Personalization

COLAB has partnered with Pantheon and Lytics to eliminate these hurdles. Here’s how:

Technology Integration at No Cost

Pantheon and Lytics offer a seamlessly integrated solution that includes the Lytics CDP and Personalization Engine, available to Pantheon customers at no cost. This integration supports advanced website personalization, syncs with Google and Meta ad networks, and prepares your site for a cookieless future.

Automated Visitor Interest Creation and Content Tagging

Lytics’ intelligent automation generates visitor interests and tags content, bypassing the most labor-intensive parts of personalization projects and enabling a quick start.

Expert Implementation and Rapid Results

The “30 Days to Personalization” program leverages COLAB’s expertise to fast-track the implementation process. Here’s a breakdown of the journey:

  1. Create Lytics CDP Account.
  2. Initialize Lytics in CMS.
  3. Review generated interests and content scoring.
  4. Audit your site.
  1. Review Lytics interest segments and content scoring.
  2. Brainstorm and prioritize high-value use cases.
  1. Establish KPIs and baseline metrics.
  2. Develop wireframes and specifications.
  3. Create and review functional and technical plans.
  1. Configure and implement use cases in your CMS.
  2. Conduct internal testing.
  1. Establish KPIs and baseline metrics.
  2. Develop wireframes and specifications.
  3. Create and review functional and technical plans.

Proven Results and Tangible Benefits

Companies adopting the “30 Days to Personalization” program have seen impressive results, including increased page views, higher conversion rates, and improved marketing campaign effectiveness. Benefits of website personalization include:

  • Improved Customer Experience and Engagement
    • Enhanced visitor identification and content relevance
    • Optimized conversion rates and increased loyalty
  • Rapid Time-to-Value
    • Framework for continuous improvement
    • Improved Return on Ad Spend (ROAS)
    • Technology provided free of charge (for Pantheon customers), preparing your business for a cookieless future

Take the Next Step with COLAB

Embrace the future of digital marketing with COLAB’s “30 Days to Personalization” service. Transform your website into a dynamic, personalized platform that captivates visitors and drives business growth.

Meet with us today to get started and see the difference personalized content can make in 30 days!