Sports Backers Celebrates a Win for Interactive Excellence at the Richmond Show

The 2025 Richmond Show celebrated the best in advertising, design, and creativity across Richmond’s vibrant community. This year, we won a bronze award for our collaboration with Sports Backers. We were proud to lead the website’s redesign and to support Sports Backer’s mission.

We were able to have our wonderful point of contact and Director of Marketing, Ashlee Snider, and her husband joining us for the evening. It became a special occasion to celebrate creativity, collaboration, and the influential role organizations like Sports Backers play in shaping our community.

Spotlight on the Richmond Show

The Richmond Show, hosted by the Advertising Club of Richmond, has honored outstanding creative achievements in advertising, design, and production for over 60 years. From agency professionals to freelancers and students, many gather each year to showcase their best work.

The 2025 Richmond Show, themed “Club Ad,” was held at The Hippodrome Theater in Richmond on May 17. It celebrated creativity across various categories, including advertising, design, production, and interactive media. The event featured award announcements, socializing, and community recognition, drawing a crowd of local creatives and organizations.

Judged by industry professionals outside Richmond, the awards are known for spotlighting the region’s standout work and honoring the people and teams behind it. We were proud to be recognized alongside Sports Backers and to share the evening with others, helping shape Richmond’s visual and cultural identity.

Supporting Active Living One Campaign at a Time

Sports Backers aims to create healthier and more active communities in Richmond. Through various programs and events, they inspire individuals to make active living a practical and enjoyable part of daily routines.

The nonprofit’s campaigns and initiatives motivate and connect people, ensuring everyone can access the resources needed for a more active lifestyle. Whether engaging children through the Kids on the Move program or creating new spaces like the Fall Line Trail, every effort reflects their commitment to Richmond’s well-being.

Celebrating the Award-Winning Initiative

The work that won recognition at the Richmond Show highlights the strength of our collaboration with Sports Backers to connect creativity with community impact. The website we designed and developed not only showcased high-quality digital execution but also helped empower residents to build healthier habits.

We’re proud that our work stood out for its strong visuals, intuitive user experience, and messaging that connected with Richmond’s diverse audiences. The recognition reflects thoughtful design and a shared commitment to making a difference.

This award is a testament to our team’s exceptional creativity and dedication. I’m proud of our work and grateful for our ongoing partnership with Sports Backers, which continues to push us towards excellence.

Mike Dupre
Director of Production, COLAB

Key initiatives like the Fall Line Trail, Bike Walk RVA, and Fitness Warriors demonstrate the importance of advocacy and access to physical activity. Through this work, we aim to help bridge gaps and foster a community where walking, biking, and running are accessible.

Why This Matters

Winning at the Richmond Show doesn’t just celebrate a single campaign. It acknowledges years of dedication to making Richmond a better place to live and thrive. This recognition is a testament to what can happen when community-focused organizations and creative partners come together with a shared purpose.

We’ll keep exploring meaningful ways to connect with our community and support our clients’ goals. This award strengthens our drive to create digital experiences that amplify mission-driven work.

How to Learn More

To explore upcoming events and active living programs, visit Sports Backers.

To learn more about the Advertising Club of Richmond, the Richmond Show, and the other winners, visit Richmond Ad Club.