How AI Content Tools Can Accelerate Website Content Creation

Eddie O'Leary author photo
Eddie O'Leary President and Founder
Planning & Strategy

Are you using artificial intelligence (AI) content tools to speed up your website copy creation? AI content tools can assist with almost any kind of text, art, ads, and chats to provide context and enhance understanding.

There’s no need to fear the rise of AI or worry that it will take your job away. Instead, AI tools support productivity and can even free us from certain kinds of frustrating, repetitive work. By welcoming AI content into your website content creation, you can expedite the process.

Why use AI content tools?

The transformation in AI technology is changing the world of content creation. With support from AI tools, web designers, marketers, and user experience (UX) professionals are improving how people interact with websites as they explore digital content.

Wondering why AI-generated information is such a big deal? Consider the following benefits of adding AI website content creation to your marketing toolbox.

Using AI speeds up content creation.

AI content tools are faster than any human writer or artist. Rather than trying to replace human creators, AI supports their efficiency and helps them generate more information more quickly. When extra brainstorming is required, or someone has a case of writer’s block, AI content fills the gaps and allows content creators to continue working.

AI content generation can improve your search engine rankings.

Let’s face it: tweaking content to meet search engine requirements is tedious. AI can be leveraged with search engine optimization (SEO) to ensure your content is optimized. Many of the most popular AI content tools have SEO tools such as keyword-focused rewriting, page title optimization, and meta description generation.

AI content enhances topical relevance.

Topical relevance describes what someone is trying to learn and what they intend to do with the information. Someone’s intent is hard to assess without directly observing their searching behavior, but AI can track and analyze digital behavior across the internet. AI tools can also suggest keywords and relevant content that enhances the experience.

AI tools make the digital world feel more personalized.

An AI personalization tool can customize the content it serves to match any of the billions of people on the planet it encounters. Plus, it can build upon what it knows about a user and refine the type of content it provides for a better user experience. This benefits your organization by increasing user engagement, which typically results in higher conversion and customer loyalty.

AI content tools go beyond creating copy.

Remember, digital content isn’t just text on a page. It’s also artwork, graphics, charts, videos, interactive advertisements, discussions with chatbots, productivity tools, and so much more. Keep an eye on marketing technology blogs like Chief Marketing Technologist to stay ahead of the curve. The AI software market hasn’t reached a saturation point so new tools and solutions are coming out every month!

How to use AI content tools effectively in website content creation

Remove your technical blockers.

Many different types of AI content tools are available, so consider the factors most important to you, including the type of content you want to create, the level of accuracy you need, and your budget. If you lack the in-house expertise to use AI content tools effectively, consider seeking training from the tool provider or a third-party vendor.

Use your AI content generation tool in conjunction with human writers. Most AI products can be used to generate ideas, write text, and edit content, but it’s not a replacement for content creation without human oversight. AI-created content isn’t flawless and sometimes can misunderstand the intent of a prompt.

Keep things moving forward.

How do you effectively design a key marketing page without content? This is a common obstacle when new pages are created in a redesign process, but AI offers a solution. Use AI to create the first and most basic iteration of your site content to maintain the momentum of the design process. AI-generated content can act as a placeholder indefinitely. You can create new messaging to replace it when you have the resources to refine or after you receive feedback from customers.

Get assistance with images and promotions.

If your design team is overwhelmed with other priorities, an AI tool can help you generate art for promotional campaigns and digital designs. In the linked example, an AI-powered design tool is used as a brainstorming machine to generate concept artwork from written prompts. While it isn’t perfect for a final product, it moves concepts forward quickly and eliminates bad options, allowing the design team to pick up drafted concepts for art direction.

  • PROMPT: Create a photorealistic design of a website landing page to showcase a new product launch. Use a minimalist style with a bold color palette, featuring a sign-up form, and three product feature promotion areas. The artistic direction should employ geometric patterns in a flat style.
  • PROMPT: Create a photorealistic mockup of a user profile page design for the mobile app “Lorem Ipsum.” The page should include editable fields for username, password, address, and birthday, as well as a user photo icon. Use a minimalist, typography driven approach with blue accents to create a clean, modern design.

Use it as a brainstorming tool.

AI works best when it has talented, hardworking humans supervising it in the background. Put AI to work for you as a thought-provoking tool, helping you overcome moments of creative block as it inspires new ideas that ultimately benefit your audience.

  • PROMPT: Act as a content strategist. Generate ten remarkable content ideas for your organization on the topic of [your topic]. Make it engaging and informative to a [target audience]. Each post should have a unique headline and provide actionable insights into [your topic].

Leveraging the power of AI for website content

Without question, AI tools are reshaping the marketing and advertising industry. One of the best ways you can use AI like ChatGPT to facilitate savvy marketing is by giving it prompts, where the results help refine and optimize your efforts. Here are a few examples.

  • PROMPT: Check the following website copy below for spelling and grammatical errors and identify 5 ways to improve it: [your content]
  • PROMPT: Here is my website copy: “[insert copy here]”. Provide 10 different variations to maximize engagement and push for conversion.
  • PROMPT: Optimize the following copy for SEO using these keywords [list keywords]: [insert copy here].

Other AI writing tools, like Jasper or Writesonic, have a library of tools to help you create various website elements including landing pages, calls to action, headlines, meta tags, and more. Pre-built prompts allow you to enter descriptions of a business, product, service, feature, title, or search term.

Wondering about the ethics of using a tool like one of the above? AI is new, but the overall concept of using content or ideas created by others to inform your work is decades old. Continue following your company’s established guidelines for using digital tools and maintaining ethical standards for your work.

Be open about the fact that certain portions of your website may have been, in part, AI-generated. Depending on your field and industry standards, you may need to include disclosures clarifying the use of AI-generated information.

AI content tools for your next website content creation project

Below is a list of AI content tools currently available for business and marketing professionals. COLAB is seeing our partners use these tools with success.

Make the most out of AI content tools with COLAB

AI isn’t a fad and is here to stay. Now’s your chance to leverage its power and gain a competitive advantage in the marketplace.

Interested in incorporating AI into your site redesign or content strategy overhaul? Contact us to discuss supercharging your web design with AI content tools.

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