Config 2025: Real Takeaways from Figma’s Biggest Update Yet

Figma’s Config 2025 brought forward a wave of product launches and upgrades that feel like more than just incremental updates. This year’s releases signal a clear intention to turn Figma into the center of gravity for teams that design, build, and ship digital experiences. We’ve spent time reviewing the highlights, chatting as a team, and thinking through what these changes could mean for how we work.

Our designers, Kristi and Juan Juan, tuned in virtually and shared their session takeaways in real-time. Their notes gave us a running start on understanding what’s new, what’s promising, and what we’re eager to test.

What Caught Our Attention

Here’s what we see as the most exciting updates from Config and how they’ll shape our work:

1. Figma Draw

This new set of tools adds deep illustration capabilities right inside Figma. It includes:

• Vector editing upgrades like lasso selection and shape builder
• Custom vector brushes for hand-drawn effects
• Pattern fills, dynamic strokes, textures, and blurs

These features mean we can tackle more visual storytelling without toggling to Illustrator. It’s one less tool to manage and a much faster way to bring ideas to life when illustration is part of the solution.

Why We’re Into It: We often rely on Illustrator for certain graphics, but now we can stay inside Figma for more of our workflow. That matters for iteration speed, design cohesion, and collaboration.

It also means less friction when working with developers. Assets created in Draw can stay vector-friendly and web-optimized right out of the gate. We’re particularly excited about the ability to apply progressive blur and layered texture without sacrificing responsiveness. These enhancements allow us to add more visual richness to web UI without overcomplicating the dev handoff.

2. Grid Layout Enhancements

The improved Grid Auto Layout adds flexibility and precision to complex layout designs. Features include:

• Multi-track spanning
• Custom sizing for rows and columns
• Dev Mode CSS grid export

Why We’re Into It: Grids can make or break a build handoff. With better control and shared structure between designers and developers, we expect less back-and-forth and cleaner launches.

It’s also a win for consistency. Teams working across multiple breakpoints or content types can now set clearer rules and adapt them more easily.

There’s also a benefit for content-heavy projects. Editorial and marketing layouts will be easier to structure and manage across device types without redundant frame nesting.

3. Figma Sites

Figma Sites offers an integrated way to design, preview, and publish responsive websites directly from Figma. Highlights:

• Live HTML previews and one-click publish
• Templates, prebuilt blocks, and design system integration
• Interactivity: parallax, hovers, animations

Why We’re Into It: This could be a major time-saver for static websites and landing pages. While it’s not a full replacement for all dev needs, the opportunity to publish straight from design is compelling, especially when speed and brand control are top priorities.

Some use cases, like complex back-end integrations or highly customized architectures, may still need traditional development. But for straightforward marketing pages, this is a meaningful step forward. We’re curious to see how it performs in production.

It also has the potential to reduce handoff friction and versioning issues. When designers can publish directly, we lose fewer details in translation. With CMS integration on the roadmap, this tool could become even more useful for clients who want autonomy over their content updates.

4. Figma Buzz

Buzz is built for marketing teams to create branded content at scale. It includes:

• Bulk asset generation from spreadsheet data
• Custom, lockable templates
• AI tools for editing content, background removal, and visual cleanup

Why We’re Into It: We work with marketing teams who need to move fast without sacrificing brand consistency. Buzz offers the kind of scalable structure that can keep things on brand while reducing production load.

It also opens the door for more cross-functional collaboration. Non-designers can generate assets without full design support, while templates and permissions help polish the work.

And for global brands managing campaigns across regions, the spreadsheet-based generation makes localization far easier. Buzz also addresses pain points around review cycles. With smart templating and permission controls, marketing teams can stay nimble without compromising visual standards.

5. Figma Make

Make is an AI-powered prototyping tool. Features:

• Prompt-to-prototype generation
• Editable code and design output
• Direct publishing for live web previews

Why We’re Into It: This feels like the biggest shift in how we prototype. Going from idea to interactive concept in minutes means tighter feedback loops and better collaboration with clients early in the process.

We’re especially interested in how editable the code outputs are and how this tool might slot into MVP work or experimental product flows.

It could also open the door to earlier validation of concepts. If a team can mock up and test interactions on day one, decision-making gets faster and better. We’ll be watching closely to see how accessible the code is and whether we can fine-tune it for non-standard interaction logic.

Broader Takeaways

Beyond feature drops, Config 2025 revealed how Figma is thinking about the entire product ecosystem. These tools aren’t just solving design problems. They’re closing gaps between design, development, and marketing.

We see a few clear industry shifts coming:

• AI is now foundational. AI integration isn’t just a side feature. It powers Figma Make’s prompt-to-prototype experience, automates marketing asset creation in Buzz, and is planned to support code generation in Figma Sites. Integration of AI signals a future where AI augments more of the creative and production process.
• Web development may become more design-led. Tools like Figma Sites allow designers to build and publish, reducing the need for traditional handoffs. With CMS integration on the roadmap, content updates could remain squarely in the hands of designers and editors.
• Prototyping and iteration will accelerate. With AI-assisted tools like Figma Make, teams can explore more ideas faster and get feedback sooner.
• Creative production is getting democratized. Figma Buzz puts powerful tools in the hands of non-designers while still protecting the integrity of the brand.
• Figma is positioning itself as a multi-industry hub. The updates collectively challenge Adobe for design, Webflow and WordPress for publishing, and Canva for scaled content creation.
• Tool stacks may consolidate. As Figma continues to expand, it’s becoming harder to justify switching tools for every step of the process.

What We’re Most Excited to Test

Among everything announced, these features rise to the top for our team:

• Figma Sites: We plan to test this on internal marketing projects to explore how far we can push it.
• Figma Draw: The team is eager to see how it stacks up against Adobe Illustrator in speed, precision, and control.
• Figma Make: We’ll be experimenting with AI-generated prototypes to speed up early-stage project phases. We’re curious to see how it handles nuance and edge cases.

What This Means for Our Clients

For agency clients, Figma’s latest updates offer more than just shiny new features—they unlock practical opportunities to move faster, collaborate more effectively, and build with greater autonomy. Here’s where we see the biggest value:

• Faster speed to market. We can go from concept to live deliverables faster with tools like Figma Sites and Figma Make. Clients launching microsites, campaigns, or MVPs can expect quicker results without sacrificing quality.
• Greater brand consistency. Figma Buzz enables consistent, on-brand asset creation at scale—perfect for multi-location teams, internal rollouts, or campaigns that require rapid variation without visual drift.
• Simplified workflows. Figma reduces friction by consolidating design, illustration, prototyping, and publishing into one tool. We can streamline handoffs, speed up review cycles, and spend more time solving problems than managing processes.
• Content autonomy. The upcoming CMS in Figma Sites means your team can eventually manage updates directly without dev support for every change.
• Earlier stakeholder alignment. With AI-generated prototypes from Figma Make, clients can see, click, and respond to ideas faster—helping shape direction earlier and avoid costly pivots.

Whether you’re launching something new, refreshing your brand, or tired of the back-and-forth between platforms, we’re ready to help you explore what’s possible.

Final Thoughts

Config 2025 showed us that Figma is playing the long game. It’s not just adding features. It is redefining what’s possible within a single design system. We’re excited to explore these updates, share what we learn, and evolve our workflows.

If you’re already a Figma user, now’s the time to dive into these new capabilities. If you’re not, this might be the moment to try it out and see what all the noise is about. You can read more about the updates in the Figma blog.

If you’re looking for a partner to help you take advantage of what Figma makes possible, we’d love to hear from you. Get in touch with us to start the conversation.