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    Maximize Digital Marketing Data Using Google Data Studio

    Digital Marketing-Strategy -

    For digital marketers, Google Analytics (GA) offers an illuminating window into customer behavior, interests, and the overall effectiveness of your marketing efforts. That said, for all the powerful insights GA promises, its default user experience leaves a lot to be desired. One of the most powerful website analytics tools on the market, GA requires some […]

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    Use a Pattern Library to Keep Pace with Digital Demands

    Design-Digital Marketing -

    One of the core difficulties in managing a digital presence is its constant rate of expansion. Whether asked to develop new pages, forms, or microsites, marketing managers are often overwhelmed by their website demands. You need a way to develop and deploy new and effective site features quickly and easily. But with so many different […]

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    How to Streamline Digital Workflows to Empower Your Team

    Development-Digital Marketing -

    For organizations needing to retain control of their processes, the digital marketplace has introduced new layers of both power and complexity. From ensuring content receives approval before publication to maintaining regulatory compliance within web apps, there are variables in constant motion. Fail to account for the wrong one, and there could be harmful consequences. With […]

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    How to Use Google Analytics Outside of the Marketing Department

    Digital Marketing-Strategy -

    No matter your industry, Google Analytics is like the Rosetta Stone for digital marketing. From evaluating content performance to improving SEO, Google Analytics offers a dizzying assortment of opportunities to gain a competitive advantage. Analytics can help you determine what your site visitors want most, allowing your marketing team to tailor its content strategy accordingly. […]

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    In Digital Marketing, All Roads Lead to Your Website

    Digital Marketing -

    In a competitive, digital-driven market, marketing departments have no shortage of options for where to spend their budget. Facing ambitious sales goals while managing a tight budget, you can dedicate countless hours perfecting your messaging, SEO practices, and audience research. Then, an assortment of channels such as social media, TV, and print provide further opportunities […]

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    marketing team discussing backend and administrative needs

    An Intuitive Backend Helps Your Organization’s Website Work More Effectively

    Development -

    When considering a website launch or redesign, everyone’s primary focus typically falls on creating a satisfying frontend experience. After all, a website is the most critical touchpoint between your business and its prospective and current customers. It should provide a positive experience, serve your business needs, and look great doing both. But even the most […]

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