4 Ways a Project Manager Can De-Stress Your Website Redesign Process
For marketers, the journey to beginning a website redesign is an uphill battle. First, you have to build a case for the many ways your digital presence is letting your business down. Then, you need to convince skeptical management that a new website will resolve more than just your marketing [...]
A Flexible Approach to Agile Development Will Power Your Redesign Process
In a digital-first economy, a redesign is simply too important to treat like a takeout order. Between the associated costs and the potentially game-changing results, companies recognize the need to stay involved throughout the process. But beyond understanding the importance of collaboration, most organizations want to know what’s happening each [...]
Website Redesigns are Dead — Do This Instead
For marketers, a website redesign is the ultimate mixed blessing. Seen as an inevitability, a redesign provides your website with improvements such as an updated look and an overhauled CMS. But along the way, you have to manage a complex project that easily overwhelms your team and your annual budget.
Find Valuable Common Ground Between Marketing & IT
Website improvements don’t need to be a battleground. Marketers, see how IT’s top concerns can actually align with your goals—if you use this guide to navigate those tricky conversations. On one side, marketing squints into the sun with its regular demands for a credit union website design that delivers flexibility [...]
How to Secure the Marketing Budget You Need in a Tough Economic Climate
In times of economic uncertainty, businesses from every industry are forced to do more with less. As forecasts grow dire, firms focus on short-term revenue and scrutinize budgets. Unfortunately, hiring freezes, furloughs, and staff cuts grow increasingly common to head off further losses. And, if history is any indication, your [...]
Meet Our New Project Management Team Member
We are proud to introduce you to our newest addition to the Project Management team, our new Project Coordinator: Rachel Crowe. Over the last five years, Rachel worked at small marketing agencies in Harrisonburg and Richmond as an Account Manager, Photographer, Project Manager, and Content Strategist. Aside from [...]