The COLAB Digital Maturity Model assessment is a free, online tool made up of several statements to help you identify opportunities where digital can better support your business functions to fuel growth and improve efficiency. The assessment takes just a couple minutes to complete.

Upon completion, you will receive your scores in 5 areas of digital impact across Marketing, Sales, Customer Service, HR & Recruiting, and IT, Security, & Compliance. In addition to assessing your current state, your report will outline opportunities to improve.

Your organization's Digital Maturity is Lagging

While your website works well in some areas, it’s not serving the needs of the entire organization. It’s probably not causing anyone acute pain…yet.

Your Opportunity: You likely have a resource issue, or simply haven’t made the website a priority, so it’s becoming less useful and more difficult to maintain as time goes on. Ask yourself: do we have the right platform, processes and vision necessary to have a website that moves us forward?

Your organization's Digital Maturity is Helping

Your website is helping achieve business goals, but it’s not leading the pack and may be missing crucial opportunities.

Your Opportunity: Regular effort applied to a good website can yield better outcomes for the entire organization, help achieve overall business goals, and create efficiencies.

Your organization's Digital Maturity is Industry Leading

You have an industry-leading website.

Your Opportunity: It takes work to stay on top – the web is ever-changing, driven by standards outside your control. It’s time to plan for the next 5 years. Start by considering how to get up to date on the latest technology and consumer trends.

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