Introducing COLAB AI, Our New AI-Powered CMS Tool (Beta)

Ralph Otto author photo
Ralph Otto Chief Product Officer
Digital Team Solution,  News
A small, cartoonish robot with a round head and large, glowing blue eyes stands against a colorful, abstract background featuring soft waves in pastel shades of orange, blue, and green. The robot has a smooth, white exterior with a black face and a small antenna on its head, giving it a friendly and approachable appearance. Its body is simple, with jointed arms and a minimalist design.

We’re excited to share that we’ve started rolling out a new AI-powered CMS tool we’re terming COLAB AI into select WordPress websites. It lives right inside the block editor and helps take care of the manual, time-consuming tasks that often slow down content creation.

Our clients need the ability to move quickly with their marketing. But the smaller tasks, while important, often get in the way. This tool is designed to streamline the process so teams can focus on creating and publishing content at the pace they need.

What the Tool Can Do

This tool isn’t a chatbot. It’s a collection of features that make everyday publishing easier and faster AND they’re integrated directly into the interface you’re used to using:

Expand or shorten copy to fit the space you need

Add alt text to images automatically so they’re always accessible

File posts into the right categories without the manual sorting

Suggest titles and summaries that save time and improve SEO

Generate images when you don’t have one on hand

Why It Helps Marketers

For most marketing teams, speed and consistency are constant challenges. COLAB AI takes on the repetitive details so you don’t have to. It helps you publish more quickly, stay consistent in voice and style, keep posts optimized for search, and make sure your content is accessible to everyone. It also makes it easier to reuse content in new ways, whether that’s a different format or another campaign.

What’s Next

This beta is just the start. We’re looking ahead at features such as:

  • Chatbot integration for on-page support and guidance
  • Switchable models and AI providers for flexibility in how content is generated
  • Brand customization to shape AI behavior and use as additional context
  • Deeper personalization to tailor recommendations to specific audiences

We’d love your input. Tell us which features would be most valuable to you, and help shape where we take this next.

How to Get Access

If you’re a current client and want to try the COLAB AI beta, let your product manager or account director know and they can help get it added to your site. If you’re exploring COLAB for the first time and want to learn more, just ask us! We’ll walk you through how it works and what it can do for your site.

This is just the beginning of how we see smart tools fitting into the websites we build. We’re excited to see how this helps our clients move faster and focus on what matters most.