UX Strategy Lead

Strategists working on a whiteboard


We are looking for a UX Strategy Lead with new perspectives, an open mind, and the desire to continue learning and improving. This is a key role, responsible for shaping user experience strategies and design, as well as defining the overall strategic vision and UX objectives for our client projects. This position will work with our key client stakeholders to clearly understand their business needs, marketing strategy, and goals. Using that information, they should balance business strategy, research findings, and creative innovation to generate unique digital solutions. This position will work very closely with our design, development, and project management teams to ensure a holistic approach across the entirety of the project. The right candidate is a self-starter who can think big, identify opportunities for our clients to thrive, and articulate the vision elegantly.


  • Professional experience in web, mobile, and/or application design
  • Knowledge about information architecture, UI design, interaction design, content planning, and functional specifications is a must
  • Proven history of using research/data to provide insights in layout and design, and creating high fidelity wireframes and interaction design concepts to demonstrate structure and requirements
  • An interest and understanding of best practices for a variety of technologies including emerging markets: mobile, desktop, VR, smart home, etc.
  • Ability to use industry standard prototyping tools (Axure, Balsamiq, Sketch, Marvel, InVision, etc.) and UI design tools (Adobe Illustrator, Sketch, Figma, Invision Studio, etc.) is a must
  • Excellent verbal and written communication
  • Thrives in a high accountability environment
  • Creative problem solver
  • Believes in the value of collaboration

Primary Responsibilities

  • Define, manage, and advance the quality of strategy produced at COLAB, including our process and deliverables
  • Develop, lead, and motivate the strategy team
  • Gather and evaluate project requirements in collaboration with designers and developers
  • Create Strategic Roadmap and overall approach, along with the creation of key deliverables such as user stories and personas, user flows and journey maps, sitemaps and wireframes
  • Conduct UX audits, stakeholder interviews, competitive analysis, content auditing, and research, in order to assimilate, analyze, and synthesize key insights
  • Plan, design, and facilitate user testing (UserTesting.com, on premises, etc.)
  • Review and analyze data from various measurement tools (Google Analytics, Mixpanel, Full Story, Hotjar, etc.), setting KPIs to measure project success in order to provide insights on user behavior
Programming in the office


COLAB, located in Richmond, VA, is a digital agency with a team of talented and motivated individuals with the core purpose of helping our clients achieve more through technology. Our team members come from interdisciplinary backgrounds with diverse perspectives, which we believe is key to great problem solving.


  • Culture of collaboration, experimentation, and learning
  • Competitive salary commensurate with experience and capabilities
  • Company paid health insurance
  • Dental insurance
  • Company paid life insurance and short-term disability insurance
  • Paid parental leave
  • 401k with company matching
  • Paid holiday, vacation, and sick days
  • Flexible work policy
  • Access to on-site gym and pool