Digital Product Owner (Remote Friendly)

We’re looking for a Digital Product Owner to join our team to create best-in-class user experiences.


COLAB, located in Richmond, VA, is a digital agency with a team of about 25 talented and motivated individuals with the core purpose of empowering our clients through WebOps. WebOps is a framework for building and optimizing a website so that it constantly evolves to the needs of the entire organization. We are a fully hybrid team – with some of our team members operating fully-remote, some that prefer coming into our office most days, and some choosing a mix of the two. Additionally, we are currently piloting a 4-Day Workweek

Our team is made up of project managers, strategists, designers, developers, and quality assurance analysts that come from a variety of backgrounds with diverse opinions and unique perspectives, which we believe is key to great problem solving. 

We are looking for a Digital Product Owner with new perspectives, an open mind, and a passion for continued learning and improving. This is a key role, responsible for shaping user experience strategies and design, as well as defining the overall strategic vision and UX objectives for our client projects. This position will work with our key client stakeholders to clearly understand their business needs, marketing strategy, and goals. Using that information, the Digital Product Owner will balance business strategy, research findings, and creative innovation to generate unique digital solutions.

As an employee at COLAB, your primary responsibility is to collaborate with your colleagues to drive successful outcomes for our clients. Period. How you achieve that will vary from project to project. We hope that prospect is as exciting to you as it is to us.


Here’s what we’re looking for in finding the right candidate for the Digital Product Owner role:

  • Professional experience in web, mobile, and/or application design 
  • Knowledge about information architecture, UI design, interaction design, content planning, and functional specifications is a must
  • Proven history of using research/data to provide insights in layout and design, and creating high fidelity wireframes and interaction design concepts to demonstrate structure and requirements
  • An interest and understanding of best practices for a variety of technologies including emerging markets: mobile, desktop, VR, smart home, etc.
  • Ability to use industry standard prototyping tools (Axure, Balsamiq, Sketch, Marvel, InVision, etc.) and UI design tools (Adobe Illustrator, Sketch, Figma, Invision Studio, etc.) is a must
  • Proven history of facilitating Discovery Meetings, Needs Analysis, Scope Prioritization exercises with clients
  • Experience having sprint planning, scope prioritization exercises and negotiations with internal teams, including UX, Content, UI, technology

Primary Responsibilities

As a Product Owner at COLAB, you can expect to be doing these types of activities on a regular basis:

  • Gather and evaluate project requirements in collaboration with designers and developers
  • Create Strategic Roadmap and overall approach, along with the creation of key deliverables such as user stories and personas, user flows and journey maps, sitemaps and wireframes
  • Work with the PM and client to really understand the necessary requirements of the business and the solution
  • Collaborate with UX/Design/Technical teams to gain an in-depth understanding of options, constraints, considerations
  • Identify and document solutions to achieve the business problems
  • Pushes team to simplify, collecting context and information to identify the simplest approach to accomplish business goals to fit within the project constraints
  • Establishes and prioritizes the project requirements that achieve the goals set forth by digital strategist
  • Collaborates with the UX/Design/Development team to drive clarity and cross-team communication, reinforce the business priorities, make decisions / fill in gaps of the documentation
  • Develops user stories
  • Facilitates discovery sessions and prioritization exercises with both internal and external teams
  • Manages a backlog and prioritizes it based on business requirements and goals
  • Conduct UX audits, stakeholder interviews, competitive analysis, content auditing, and research, in order to assimilate, analyze, and synthesize key insights
  • Plan, design, and facilitate user testing (, on premises, etc.)
  • Review and analyze data from various measurement tools (Google Analytics, Mixpanel, Full Story, Hotjar, etc.), setting KPIs to measure project success in order to provide insights on user behavior

About You

Here are some qualities that should ring true for you as a strong candidate for a Digital Product Owner role at COLAB:

  • You see people as human beings rather than users, and you take great care in making things usable for everyone
  • You have a refined sense for balancing creativity with practical usability
  • You feel strongly about doing what is best for the client and for their audiences
  • You are a skilled presenter with the ability to articulate strategic decisions to a variety of audiences
  • You are good at finding workable compromises
  • You enjoy working with clients
  • You do your best work when you collaborate closely with colleagues and clients
  • You take immense pride in your craft


These are the things that no one ever puts on a job description, but always expects, so we’re just going to say it here:

  • Be nice and friendly to everyone
  • Treat everyone with respect
  • Communicate clearly and openly with everyone
  • Handle tough circumstances with grace
  • Look for solutions rather than blame
  • Accept feedback as insight into the work, not as a personal affront


  • Hybrid Workplace – choose to work remotely, in our office, or a mix
  • 4-day Workweek (currently piloting)
  • 100% Company-paid Health Insurance
  • Optional Dental & Vision Insurance
  • Retirement Plan (401k) with Company Match
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Parental Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Access to Onsite Gym & Pool

Sound like a good fit?

Let us know. Fill out the application and let’s start the conversation!