Virginia Lottery has been one of COLAB’s clients for 5 years and we’ve had the opportunity to work on some fantastic campaigns like Virginia Summer Jam, JeepSeeker and Give the Gift of Games Holiday Quiz. Each holiday, Virginia Lottery asks COLAB to come up with new ways of promoting the Virginia Lottery brand as well as its Holiday Scratchers. For this holiday season, we wanted to think differently about how to engage potential players and promote Virginia Lottery products. We focused on creating an innovative, and compelling technology that no one has seen from the Virginia Lottery. COLAB built Game Guy’s Holiday Dash.
Since it launched, we’ve had over 16,000 users with over 45,000 games played. It was even featured on News Channel 6. We’re excited to see continued engagement over the final days of the campaign. Check it out here and see if you can get on the leaderboard. Visit GameGuysDash.com!