Game Guy's Holiday Dash!

Game Guys Holiday Dash by COLAB and the Virginia Lottery

Virginia Lottery has been one of COLAB’s clients for 5 years and we’ve had the opportunity to work on some fantastic campaigns like Virginia Summer Jam, JeepSeeker and Give the Gift of Games Holiday Quiz. Each holiday, Virginia Lottery asks COLAB to come up with new ways of promoting the Virginia Lottery brand as well as its Holiday Scratchers. For this holiday season, we wanted to think differently about how to engage potential players and promote Virginia Lottery products. We focused on creating an innovative, and compelling technology that no one has seen from the Virginia Lottery. COLAB built Game Guy’s Holiday Dash.

Game Guy’s Holiday Dash is a web-based game powered by HTML5, Javascript, AWS Lambda, AWS S3 and Google’s Firebase. We used the Phaser game framework for the game engine and added heavy customizations to include additional special features and game mechanics. After identifying nostalgia as a theme for our target demographic, we went to work designing an 8-bit experience that highlights different geographic areas.

Since it launched, we’ve had over 16,000 users with over 45,000 games played. It was even featured on News Channel 6. We’re excited to see continued engagement over the final days of the campaign. Check it out here and see if you can get on the leaderboard. Visit!

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