It is the beginning of June 2015 and we’re already at the half-way point for the year, which is crazy. I am late writing this post, mostly because I had hoped that the automation tool we’ve been working to crunch this data would be finished and could be used to help write this post. We started working on the dashboard at the RVA Hackathon and are probably a day or two’s worth of work away from it being fully usable. Once we can get the base functionality of 1.0 working, we plan to expand the dashboard’s capabilities, extend the sample set and hopefully start working with Google Analytics’ Real Time API to see how we can manipulate that data to display some interesting data sets.
Mary Meeker, the Queen of the Internet, just published her 2015 Internet Trends presentation and it has some fascinating insights. It’s a long presentation, but she discusses user generated content, mobile and internet growth, messaging apps, e-commerce, cyber attacks and drones, so it’s definitely worth it.
Chrome increased its lead as most popular browser, Safari also increased its lead in the number 2 spot, and IE and Firefox round out the bottom 2 desktop browsers. IE 11 now accounts for 55% of all IE traffic (applause emoji), and 10 - 8 continued their decline. iOS 8 adoption increased, as did the adoption of Android 5. The iPhone 6 remains more popular than the 6+, and mobile screen resolutions were the only screen resolutions that saw an increase in popularity.
For these and more interesting conclusions, check out the Final Thoughts section.
Q5 2015 continued the Q4 2014 trends of mostly subtle shifts in increase and decrease. Chrome still remains king of the browsers with 38.15% of all traffic, an increase of 2.72%. Safari saw a smaller gain than last quarter of 0.96%, moving its total share of traffic to 25.66%. IE’s total traffic decreased by 2.02% to 21.44%. Firefox maintains its position of last with 8.01%, a decrease of 0.59%.
Browser Use by OS
Total traffic from Windows decreased by 2.47% to 49.87%. Chrome overtook IE as the most-used Windows browser, increasing 1.84% to 45.48% of total Windows Traffic. IE dropped 1.57% to 40.40% of total traffic and Firefox stayed almost the same, with a slight decrease of 0.44% to 13.29%.
Let's talk about IE
As we saw last quarter, the most recent version of IE increased in popularity in Q1 2015. IE 11 use increased 7.16% to 55.70% of IE traffic. IE 10, 9 and 8 all decreased, with IE 8 seeing the biggest drop of 3.91% moving to 13.15% of IE traffic. IE 10 dropped 1.63% to 12.23% and IE 9 dropped 1.46% to 17.50% of IE traffic.
Total traffic on an OSX device increased by 0.68% to 12.28%. Chrome use on Mac increased quite a bit to 43.96% — an 8.60% increase — shrinking the gap between it and Safari. Safari barely remains on top with 45.49%, but its popularity decreased by 6.92%. Firefox remains last at at 9.59%, a 2.52% decrease.
iOS again was the OS that had the most significant change in overall platform traffic, increasing 6.07% to 28.58% total traffic. Safari remains the most popular browser with 86.55% of traffic, increasing by 0.72% over last quarter. Chrome saw no change, continuing to account for 3.28% of all iOS traffic.
Total traffic from Android devices increased slightly by 0.83% to 11.58%. Chrome increased its lead as the top browser for the platform, jumping 6.50% to 77.15%. Android browser decreased 6.41%, bringing it to just 18.11% of Android browsing.
A significant swing occurred in Q4 2014 for iOS and the increase in iOS 8 adoption dramatically slowed in Q1 2015. iOS 8 adoption rates continued to grow, increasing by 6.70% to a total of 64.90%. iOS 7 continued its decline, decreasing by 18.30% to 20.70% of total iOS traffic. iOS 6 use slightly increased, creeping back up by 0.50% to 2.80%.
Android also saw an increase in adoption of the most recent OS release, Android 5, increasing by 2.87% to 4.05% of all Android use. The remaining, now all older versions of Android decreased, with 4.4 decreasing by 9.05% to 64.01% of total Android traffic, 4.3 decreasing by 1.22% to 2.70% of total Android traffic, 4.2 decreasing by 1.49% to 3.67% of total Android traffic, 4.1 decreasing by 4.49% to 6.48% of total Android traffic and 2.3.6 decreasing by 0.34% to 0.71% of total Android traffic.
There weren’t any significant changes to the screen resolution landscape, with most resolutions seeing a slight increase or decrease. What is interesting about the screen resolution shifts, though, is that mobile sizes were the only sizes to see an increase, with the newer sizes increasing and the older sizes decreasing in popularity. Larger screen sizes all saw a decrease. The top 3 screen resolutions remained the same as Q4 2014.
- 1366 x 768 — 10.49%
- 1920 x 1080 — 9.56%
- 320 x 568 — 7.91%
- 768 x 1024 — 5.95%
- 360 x 640 — 5.67%
- 1280 x 1024 — 5.06%
- 1280 x 800 — 5.04%
- 1440 x 900 — 5.04%
- 1600 x 900 — 4.44%
- 1680 x 1050 — 3.11%
- 375 x 667 — 3.05%
- 1024 x 768 — 3.03%
- 320 x 480 — 1.90%
- 1920 x 1200 — 1.30
- 2560 x 1440 — 0.90%
- 414 x 736 — 0.80%
Q1 2015, for the most part, continued the trends we saw in the previous quarter. Chrome and iOS and Android continued their gains, and the decrease in use of deprecated IE versions was again encouraging.
The almost across-the-board decrease, albeit slight, in the popularity of larger (desktop) screen sizes was surprising. We’ll keep an eye on this to see if this continues to be a trend or is an aberration.
An additional data point I evaluated this go-round was to total the number of visits to all of the sites that comprise the data set. Q1 2015 had 541,606 sessions, Q4 2014 had 427,218 sessions and Q3 2014 had 453,738 sessions. The holiday quarter’s traffic volume decreased from the previous quarter’s, but the first quarter of this year increased significantly – a 26.78% increase over the previous quarter.
The Apple Watch was released just after this quarter, and while there’s no web browsing on the device itself, it’s probably only a matter of time before wearable devices with incredibly constrained screens become a consideration for more than the native app developers. In fact, I think interactions with wearables can teach us all some valuable lessons about building better products.
All-in-all, it was a relatively uneventful quarter, and that’s sometimes a nice thing.